When hosting large-scale webinars, you’ll need more help and time. It’s also wonderful to host a live webinar, but it’s also a challenging task. But, how can you make it quick and easy?
Simple, with the use of an automated webinar.
The difference between live webinars and automated ones can play a big part in every host. As such, it’s more vital to know what great automated webinars can offer and let them work for you.
Why should you host automated webinars rather than live webinars?
A webinar lets a guest host and share presentations, web pages, or other multimedia information with audiences from all over the world. Audio and visual elements are common in webinars.
On the other hand, automated webinars run on their own or say an “autopilot.” These webinars are also known as pre-recorded webinars, on-demand webinars, or evergreen walls, all of which mean the same. They could be set up ahead of time by the host, and they can start and stop without any more intervention.
Also, automated webinars can save time and effort while having a good time. You can say that you create it once and for all and then let it work. But, live webinars can also have automation applied to them.
The Steps on Creating Automated Webinars
When it comes to putting up a pre-recorded, thorough planning and interaction tactics are for success. This type of online event may need more strategy than a regular live one. But, because you’ll be able to reuse the same video more often, the early effort will pay off in the long run.
1. Select an all-in webinar platform.
Before starting the automation process, you must consider choosing the best webinar software. Take a sample on a free trial platform. When setting up a conference as a host, it’s essential to have an easy and smooth user experience. Understand the whole process of automation, and know what actions you need.
2. Make a plan of content and take a dry run.
You must outline your content and imagine how it would appear, as you would for a live one. You’ll need to plan out what you’ll say or when you’ll say it. And also how you’ll provide opportunities for participation throughout the presentation.
It includes:
- Begin by greeting your guests and asking them questions.
- Start encouraging attendees to connect with you right away.
- In your recording, make it have a sense of urgency. Include a call to action or landing pages for your webinar to urge your guests to learn more about you, your product, or your service.
- Live chat, polls, or textbox inquiries are a simple way to discover more about your attendees.
- When it’s time to wrap up your webinar, don’t forget to thank your audience for tuning in.
- You can even use a survey to collect feedback on your webinar.
Extra tip: Spend the time to prepare any slides, videos, or links you intend to show during the conference. Scripting your webinar with at least some talking points and visual elements might be helpful.
3. It’s time to record your webinar.
After selecting your tools and having a test on a presentation, you can now record everything. Don’t forget to use whatever you have on hand, such as natural lighting, your laptop’s webcam, and a microphone. And ensure the recording software on your webinar, wherein you can also edit your webinar.
4. Time zone and webinar schedule
Now, choose the appropriate time zone and event planner for your audience once you’ve got the recording you want to automate. You can arrange repeated schedules for the same webinar with automated webinars. So, attendees can choose the most suitable time for them and even join on-demand webinars.
5. Ready to share
Once it is complete, make it available to your clients in as many locations as possible. You can send your presentation to your webinar software once you’ve completed recording and editing it.
Aside from that, you can share it via email or ask them to attend your event through SMS or social media. Encourage your audience to watch your evergreen webinars.
How long does it take to record a webinar to make it effective for your business?
Many companies have discovered that hosting webinars is an excellent method to engage their audience, enhance lead creation, and grow their brand. But how should we make it a successful automated webinar if we make it lengthy and all-talking?
We don’t want to have an evergreen webinar that the audience would not cooperate with or feel the boring presentation. If that’s the case, most webinar attendees like webinars that last between 30-40 minutes. But, a regular online event takes up to 60 minutes.
Final Thoughts
Automated webinars are among the most desired and real-time webinar features. You may feel uncomfortable doing a recording at first, but after going through it many times, it will become second nature to you.
As you can see, webinars are a fantastic way to generate leads and sales. Allow the automation to save your time and make it a challenge but rewarding.
