Every website possessor wants to gain as much organic traffic as possible. But they don’t ensure the necessary steps needed to make websites accessible. Search engine optimization is important to increase organic traffic and rank higher in the search engine. So you must make sure that your website is accessible to as many humans as possible.
In addition to that website should also be accessible to search engine bots responsible for indexing your website. This article will give some tips that you can implement to make your website accessible and gain increased organic traffic.
Increased Loading Speed of Website
Your website’s loading speed determines the flow of traffic as both the search engines and humans put great importance on the speed at which your site loads.
According to studies, around 40 percent of people close the sites that take more than 3 seconds to load.
You can use certain tools to find the speed at which your website loads and give you practical tips on how to increase its speed. GTMetrix and Google’s Page Speed Insights tool are among the few.
Mobile-Friendly Website
A study suggests that more than 60 percent of the searches are coming from mobile devices. That is why it is important to make a website that can easily be accessed from a mobile phone.
There are some differences between the normal view and the mobile view of websites, so make sure you get your website fixed according to the mobiles.
Make sure that your website is mobile-friendly by using Google’s Mobile-Friendly Test tool.
Secure Website
People also prefer to surf a secure website. That is why install an SSL certificate that will secure your website.
HTTPS is an official ranking signal used by Google. You can check which site uses SSL by looking at the URL bar. There will be a padlock in it.
Let’s Encrypt is a free alternative that you can use to make your website secure.
The website’s structure and how every web page is technically set up plays an important role in determining whether SEO strategy is a success or not. You can learn more about technical SEO at Atlanta SEO Company.
Construct a Sitemap
A sitemap is an XML file, which contains a list of all the pages on the website. The search engines use it to find your site’s content and see how your web pages are connected and your site’s structure.
The sitemaps allow search engines to easily and quickly find and index pages on your website. Many free tools can be used to generate sitemaps. Once you have the sitemap, you can use Google’s guidelines to test and submit the sitemap.
Importance of a robots.txt file
The search engine crawlers get specific instructions from the robots.txt file on what they should and should not index from the site. This is why it is suggested to have a robots.txt file. All the good search engine crawlers recognize and obey the robots.txt file.
Internal Linking
Well planned internally linking between relevant pages and posts on your websites is a great strategy to increase the speed at which search engine crawlers visit your website. And it also sends them to the most significant parts of your website.
This is why you should aim at making a powerful and strong and powerful structure of your website. And don’t forget to put an ample amount of links between relevant pages.
