SEO rules are not anything more than guidelines that tell you how to approach a blogging project. Failure or success depends on your goals but you need to follow some SEO rules if you want to stay on track.
Here are some of the rules that will help you to become a successful blogger:
Create a professional website
A professionally designed site that is SEO optimized is attractive to search engines and users. To have a professionally designed website, you do not need to hire a professional designer or buy a theme. Of course, you can find many free themes that are optimized for search engines for your blog.
Even if you spend money to hire a professional designer or purchase a theme, you will still need to maintain your blog for guaranteed success.
Create a fast website
In the world that we live in today, speed rules the web. As a result, technology companies are trying to make the web faster. Search engines such as Google are encouraging this by making speed a factor when ranking websites. Their goal is to help people to find what they are looking for as quickly as possible. Whether you are promoting vinyl wood plank flooring or industrial generators, speed sells.
A website that loads quickly encourages the visitor to visit more pages and spend more time on your website. Faster loading websites also produce better conversions.
Publish long and quality content
Quality and quantity are both important when trying to achieve high rankings. Do you regularly publish quality content that is more than 1500 words? You are a step ahead of bloggers who publish short articles full of mediocre content.
Some research has shown that articles longer than 1500 words are likely to rank higher on Google. Search Google for any terms that apply to your industry, if the first few articles that pop up are long, then this rule also applies to your niche.
Use on-page SEO
You cannot mention SEO rules without referring to on-page SEO. It is the optimization of every web page on your site to rank higher on the search engine results. With on-page SEO, you have to speak the search engine’s language and help it to understand the content of your pages.
According to Ajay Paghdal, a Co-founder and CEO of a top SEO Company in Boston, to optimize your pages, you need to include page titles, descriptions, and format them properly. Do not just throw text onto a page; you must make sure that it is readable. When including images, you must make sure that they are original and use an ALT tag to describe them.
Socialize
Social media is the new way to market your blog. Social media marketing is a huge part of digital marketing and a very efficient way of promoting your brand and website across the web. When socializing, you will not only be benefiting your site SEO, but also ensuring that you get maximum returns from your marketing efforts.
Respect your audience
SEO is usually about the user and the most important thing that you can do is respect your audience. You should respect visitors by giving them up-to-date information because nobody wants to read yesterday’s news. If you have an old article on your website, you need to update it to reflect recent changes.
You also need to make your site accessible to many devices, including cell phones. You should not assume that everyone will access your blog using a computer – make your website mobile-friendly so that your visitors can access it easily.
As a blogger who is looking for the secret to success, you need to follow the above SEO rules.
Author Bio:
Wendy Dessler
Title: Super-Connector at OutreachMama
Wendy is a super-connector with Towering SEO and OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.
Great information.