When starting a website, most people put most of their attention toward search engine optimization, ad revenue and social. However, not many take time to consider the importance of their domain name. When starting a website, it’s important to find a domain name that suits your business. There are many things to keep in mind when picking a domain name for your website.
Here are 5 things to remember when naming your website or blog.
Make It Brandable
Perhaps you are someone who wants to create a business based on your own personal brand. In this case, you want people to recognize you by your actual name instead of a business name. If you want to have a marketing personal brand, it’s a good idea to go with “yourname.com” if at all possible.
Make it Catchy
A lot of people make the mistake of thinking that their domain name must be an exact match for what the business does. They assume that this will ensure a higher ranking. Well, this could not be further from the truth. Sure, you want people to know exactly what you do, but you should never choose something generic. It should be something unique. Think of the first time you heard of Facebook, or Twitter. These companies not only had killer marketing strategies, they also have catchy names.
Make It Short and Sweet
There is nothing more tedious than typing a domain name that is too long. This is especially the case if the name seems difficult to pronounce or is something uncommon. Sure, you can be unique but make sure to keep the domain short and sweet. Not only will it be easier to type, but also easier to remember.
Make It a .Com
It can be extremely tempting to choose .net or .us extensions, especially if they are cheaper or someone else has taken the .com. However, it’s important to remember that .com is one of the most trusted extensions online because most people understand it to be the standard for a website. Choosing a domain that ends in .com establishes instant trust and makes people automatically perceive you as a legitimate business.
As you can see, there is a lot to think about when naming your website or blog. The key lies within putting yourself in the shoes of your customer. Is the name catchy, unique and branded? Is it short and sweet? More importantly, is it a .com? If so, then you may have found the perfect domain name!
