Your company logo is indisputably one of the most important portions of your branding as a whole. Your logo is the visual representation of your company, after all, and it’s important for it to look good in all mediums, including online (specifically, on your website).
When it comes to your website logo design, it’s good to know how to keep your logo visible to visitors. Once your visitor entered your website you want him to recognize your brand. As such, your website logo should be clear, eye catching and capable of conveying the essence of your brand with a distinctive symbol and your business name.
But all too often, companies design logos without thinking ahead to whether or not those logos will be visually sound once placed upon their company websites. In many cases, the company logo will appear too small, too large, or otherwise misshapen or distorted. Not only does this detract from the overall appearance of the logo itself, but it also creates a feeling of unprofessionalism that has the potential to turn away customers if they believe that your subpar logo is a reflection of your business’s capabilities as a whole.
With that in mind, and in order to help you avoid this, we’ve put together this article for you; in it, we will discuss some tips for how to maximize the effectiveness of your website logo (as well as how to avoid some of the more common problems that other companies run into). We hope you find this information useful for your Logo Design Ideas and implementation.
Tips For Website Logo Use
- Place your logo in a strategic location. When it comes to the placement of your logo on your website, it’s often a good idea to place it in the upper left corner of the page. Not only does this keep it out of the way of your main website content, but the majority of company websites these days place their logos in the upper left corner; by placing your logo there, you’ll be making it easier for your customers to find it (since they are used to logos being in that location).
- Turn your logo into a link. Some of the most effective websites use their main logo as a link to the main homepage of their website; this sort of link can even be used throughout the company website itself, allowing easier navigation back to the main page once other areas of your website have been explored. Overall, this sort of addition seems simple, but can be incredibly helpful for helping customers to navigate your website.
- Make sure your logo is sized correctly. This is perhaps one of the most important aspects of logo design when it comes to the implementation of company logos on official websites. If your logo is too large or too small, it can appear squished together or stretched out; this can affect a potential customer’s ability to read your company’s name within the logo (assuming, of course, you use it in the logo design).
Not only does this sort of distortion take away from the logo design itself (sometimes to the point that discerning the original image is difficult or even impossible in some cases) but it also looks incredibly unprofessional and amateurish (neither of which are good for promoting a dependable brand image).
- Choose your logo colors, fonts and wording. it’s important to pick the website background colors that will blend nicely with the logo colors. These colors are linked to your brand image in general and you want to make them connected to your brand colors and stay memorable. For example, if we look at Coca cola brand, as soon as we take a glance in the red colors, we almost automatically connect it with the general brand image. Same works for Instagram colorful logo, Facebook deep blue, and Twitter light blue bird. When it comes to your website logo, the most important thing is to make a cool logo that stands out. As a business owner, your main goal is to stay memorable in the customer’s eye, that when he visits your website he will recognize your brand immediately.
- Don’t use many words. Using too many words in your website logo, title or description can also make it seem overly complicated, busy or garish. Generally speaking, it’s a good idea to not use more than four words in your logo design; and six to seven words in your slogan. What keeps a truly good logo is simplicity – less is more.
- Choose your fonts wisely. There are hundreds of different font types to choose from in existence. In fact, According to fonts.com “Most typefaces can be classified into one of four basic groups” Serif Type Styles, Sans Serif Type Styles, Script Type Styles and Decorative Styles. Each one has its own personality, its own “look & feel”. Some fonts are elegant and refined while other fonts are fun and impactful; choose something that fits in well with your brand. For example, if you run a boutique hair salon, perhaps choose a more refined script; alternatively, if you run a security company, you might consider choosing a bolder and more intense font.
If you find yourself struggling with your website logo, consider taking an advice from a web designer or a graphic artist. These services available on Design Free Logo Online, can help you as entrepreneur to become a successful website owner and to bring all business to the next level.
