You can double your impressions with paid advertising. With about 65% of customers clicking on PPC ads, they are the go-to for paid marketing. There are billions of ads on the internet, and users are exposed to about 4k-10k ads daily. These statistics are enough to reinforce the importance of paid advertising in your digital marketing campaign.
PPC can change the way customers respond to your brand. You can increase awareness and conversions dramatically through this channel. That said, don’t just jump in. These are the most common mistakes entrepreneurs make in their PPC campaign that you can easily avoid. Hiring experts such as Adroit marketing can help you design a highly effective PPC strategy.
Additionally, these are the five mistakes you must avoid in your PPC campaign.
Trying To Rank #1
Everyone is in the race for the number one position. It can be tempting but unrealistic. Aiming for the top spot requires constant keywords, CTR, abandoned pages, etc. You also end up spending big bucks for the top keywords when you could go for others that are less expensive and yield slightly lower results. The ROI in low-priced keywords can be much higher than that of the top-ranking ones.
Ignoring Location Targeting
While expanding your business into other cities or states can seem tempting, ignoring local audiences can be foolish. Local searches account for over half of internet searches. Locals are more accessible to attract than other audiences due to a local connection. You are likely to get more clicks from the same town users, even if it ranks lower than another high-ranking ad from a different city.
Webpage Loading Slowly
Our patience levels are worsening due to technology. It’s probably the biggest drawback, but the average attention span has been reduced to eight seconds. To top it off, after a two-second delay in page load, you lose about 25% of visitors, and after ten seconds, half of them are gone. You get the point.
Neglecting Device Optimization
About 6.4 billion people used smartphones in 2021, and more than 69% searched for a product on the device. Forgetting to optimize your website for different devices can be digital suicide.
When optimized for other devices, the site adapts to the screen size and displays content accordingly. It improves your site’s UX to view the page without distortions. Websites not optimized for mobile take time to load, and you may end up losing a valuable customer.
Doing It Yourself
Unless you have run a successful PPC marketing campaign in the past, it is best to leave it to the experts. You should hire professionals such as Adroit marketing to run your PPC campaign to get the best results. Give your time to more critical aspects of your business.
Organic traffic is one thing, but paid searches are a great way to divert more traffic to your website. It means that the customer is consciously clicking on an advertisement and is interested. The conversions can be higher than with organic traffic. Avoid these five mistakes and let your business grow exponentially with experts backing you.
