Users can look forward at this festive season to a series of discounts. This is due to the fact that the leading 2 e-commerce giants are all geared up to loosen the purse strings in an attempt to exceed each other over the coming couple of months.
After a record breaking investment of $2.5 Billion by SoftBank in Flipkart, Amazon, and the domestic online retailer are all geared for their first chief combat next month when their yearly sales begin. While Flipkart, at the group stage, plans to make Rs 5,000 to Rs 5,500 Crore, comprising trades from Jabong and Myntra, Amazon is seeking to beat the former’s figures on a solitarily basis.
Amazon has been approaching insistently in segments where it has to get closer to Flipkart such as large appliances and fashion. The Jeff Bezos-headed tech giant, all over the previous year, invested fund into its business in India with its yearly investment exceeding $1 Billion in 2016. Flipkart, which took longer than anticipated to lift new fund, had gone sluggish on its periodic investments on promotions and discounting, bringing its share down to almost $30–40 Million each month. Over the last 2 Months, on the other hand, monthly spends of Amazon on promotions and discounts are almost $80 Million (more than Rs 500 Crore) each month, while Flipkart is supposed to have raised the bar in the festive season.
“With each festive season, Flipkart has extended the e-commerce perspective in the country, bringing to new and existing users the widest range of product at finest costs. This year is going to be doubly pleasant for users, because in addition to the current affordability programs, we are making new additions such as buyback guarantee and extended warranties,” claimed Senior Director of Category Design Organization at Flipkart, Smrithi Ravichandran, to the media in an interview.
As reported by the media, Flipkart aims to provide EMIs on debit cards in 2017 in addition with a swing of user financing programs to drive sales of high value goods. Amazon, as well, has parallel exchange and financing programs, in addition to a noteworthy chunk of fund going to construct transportation for faster deliveries for Prime users. “Since the roll out of Prime, the firm has been approaching the item at an affordable price of Rs 499 each year. It is hopeful to get the bonuses this year at the time of the festive season since Prime users classically purchase more than non-Prime users,” a source having knowledge of Amazon’s plans claimed.
