Social media is a potent platform that allows business owners to promote their brands. But online marketing is not limited to the regular content creation and regularly publishing anymore. Of course, posting new content is the best way to ensure online presence, increase followers and make money. But doing it arbitrarily will not produce satisfactory results. Reaching out to the millennials in 2018 is not an easy task. They will not entertain spams or unnecessary popup ads.
A recent survey shows that millennials use ad-blockers more than baby boomers. If you desire to keep disappointment and headache at bay, invest time, money and efforts to create a strategic online marketing plan that will ensure success. But things have changed with time. Strategies, which offered results in 2016, will not work in 2018. If you desire to reach out to target millennials audiences, then you have to up your online marketing game. Here are six tips, which will come in handy to drive social media success in 2018.
- Videos are still going strong
Publishing dry and data-intensive content is no longer in vogue. Millennials and Gen Z individuals have developed a liking towards video content. The popularity of video content has only gone up in 2018. It is nothing less than an online marketing and engagement goldmine. If you master the art of tapping into its power, then you need not worry about creating viral videos. These viral videos ensure audience engagement with the brand. No other form of online content can create such audience involvement. Both millennials and Gen Z have low attention spans. If you expect them to invest time to read a long article, then you are living in a fool’s world. Viral videos target many senses at the same time. These are short, crisp and deliver the core message. Thus, online marketing specials are depending heavily on viral video contents to bring success to their business.
- Importance of online influencers and hashtags continue
Social media influencers have been playing a huge role in online marketing. Around 90% of online business operators depend on the power of social media influencers. They can channelize their followers to join a specific brand’s community. These influencers not only provide brands with the new audience but also assist in keeping a close connection with existing clients. It is the best way to highlight brands’ loyalty towards customers and increase overall engagement. Influencer marketing has evolved as a separate section of online marketing in 2018, and brands must opt for this to attain online success. For example, if a popular fashion blogger raves about soch online kurtis, her followers will definitely check out the collection and make some purchases. It promotes as well as increase the profit of all brands.
Another online or social media marketing strategy that will help brands to remain at the top of their promotional and customer engagement game is using hashtags. Yes! There are potential tools to generate more traffic. But not any hashtag will work. Brands need to make posts, which are easily relatable to these hashtags. Every social media podium has a specific culture. This must be considered while using hashtags within that particular network.
- Selecting the best of the rest
It will be unwise to think that presence on several social media platforms is a must to attain online success. Creative and unique content creation must be supported by a sound distribution mechanism as well. The reach of each social platform will not be the same. One has to pick out the best among the rest. Don’t see these platforms as promotional channels. Your management responsibilities will increase with the addition of new accounts. Thus, being selective helps to reach the target audience, create more engagement and keep an unnecessary headache at bay.
- Concentrate on Generation Z
The tenure of millennials is nearing its last lap. Soon youngsters, belonging to Generation Z or Gen Z will come to the forefront. So, it is mandatory for all brands to shift their focus on this future generation. People who fall in the age bracket of 22 and below will form the Gen Z. Their characteristics will be different from that of millennials. If any brand desires to stay at the top of the charts when Gen Z comes into the limelight, it has to change its online marketing game accordingly. Concentrating on the needs and demands of Gen Z will become crucial for online success in days to come.
- Flaunting a brand’s personality online
Gone are the days when customers took “suited booted” corporate brands seriously. Millennials prefer brands, which are not scared to highlight their relaxed personality. Once you have created a unique identity for the brand, you must concentrate on its promotion. Taking occasional risks will send out the message that you can think outside the box as well. Millennials are creative, and they prefer associating with brands, which put stress on uniqueness as well.
- “Call to action” ensured success
Lastly, “call to action” is crucial to ensure the success of the online promotional campaign, with social media. Though social media is mainly used for getting in touch with clients and increasing engagement, it does not mean you must leave out the CTA message. Utilizing these sale messages will enhance brands’ success rate.
