Are you frustrated because your SEO efforts don’t seem to be working? There could be so many things you’re doing wrong and it is hard to be objective when you feel like you know what you’re doing. Mistakes happen, even to veterans. Those that learn from their mistakes get better at the trade. Here are some of the reasons why your SEO campaign is not working.
You’re Impatient
It is not possible to start seeing the meaningful impact with SEO overnight. It can take up to six months before there is a change in ranking. If you’re not patient, you might give up and put your efforts somewhere else when ideally you should be investing in SEO. The whole process is tedious and time-consuming. If you’re not ready to roll up your sleeve, you can let someone else do the heavy lifting on your behalf.
You Don’t Have a Plan
Let’s face it, you’ll not go anywhere with SEO even if there is no solid strategy in place. When you have an SEO marketing plan, you’re able to have a broader perspective on where you and what needs to be done in order to improve the prospects of succeeding with the search. When there is no plan in place, it will be hard to measure the efforts.
Targeting the Wrong Keywords
For a business, it is important to know what your customers are searching for. This will only be possible when you do keyword research. It is important that you’re differentiating in branding and marketing. Don’t put too much focus on brand awareness and forgetting the marketing part.
Terrible Hosting
There is no way that you’ll be able to succeed with SEO if your website takes ages to load. If you’ve repeatedly reached out to customer service and the problem continues to persist, it will be time to look for a new hosting provider. You don’t want to host to be the reason you’re not succeeding with the SEO endeavors.
You Have a Horrible Website
You can spend a lot of time and resources on off-page SEO but there is no movement with the needle. There is a high chance that the on-page could be the problem and it all starts with the website. If it takes centuries to load and isn’t user friendly, the bounce rate will definitely be high. This will be a signal to Google that the website has an issue. Make sure that on-page factors are taken care of before you can think about continuing with the SEO efforts.
Poor Conversion Trafficking
SEO could be working but the conversion is not being done properly. You need to learn how to properly set up analytics so that it is optimized for conversions. This will enable you to track the efforts of the SEO work. You might not have the time to figure out everything on your own and that is why it is recommended that you’re working with an expert. The process of tracking conversion should be an ongoing one because circumstances can change.
Lack of Links
If all factors are held constant, Google will automatically use links to determine the authority of a website. There is a direct correlation between the quality of links and the ranking of a website. It doesn’t matter if it is local SEO or trying to rank build an e-commerce website, backlinks will always play an important role in SEO.
Site is Not Mobile Friendly
More than half of Americans use their phones to access the internet. If your website is not mobile-friendly, they’ll click the back button without thinking twice. Google has also been paying a lot of attention to mobile-fast indexing. Make sure that your website can easily be accessed on mobile if you’re to have any chances with ranking.
SEO is not hard but it can be complicated if you’re getting the basics right. Before you can explore the external factors, you need to make sure that the on-page is taken care of. You don’t want to embark on a guest posting campaign when the issue is near home.
Conclusion
For you to be successful with SEO, you need to get an agency that is results-oriented. Such an agency is not likely to make rookie mistakes that could be costly in the long-run. It should also be noted that SEO takes time before you can start seeing results. That is why it is important to be patient. You should always be looking for ways to improve and don’t forget to learn from the mistakes.
