Over 90% of health outcomes depend on social circumstances such as living conditions, profession, age, and lifestyle, among others. In other words, two patients with the same medical diagnosis, treated by the same physician, prescribed the same treatment plan, in the same hospital could have extremely different outputs. And healthcare providers are aware of the importance of inclusivity of these social determinants in the healthcare regime or treatment plan. But the key challenge here is incorporating these factors into the existing healthcare system! How to determine and involve these aspects in a patient’s prognosis? Additionally, other issues are running parallelly including siloed patient data, poor communication between clinical and non-clinical staff, legacy systems, intensive paperwork, data security, and lack of collaboration with health insurance providers.
To mitigate these challenges while moving toward more seamless operations, the healthcare industry requires a cloud-based client relationship management system like Salesforce, which can remove inconsistencies and augment patient experiences. However, implementation of Salesforce and its associated products requires in-depth knowledge of the healthcare sector and its regulations along with extensive experience in handling the CRM. And this is precisely where Salesforce partners come into the frame.
Bringing Relationships in the Core of the Healthcare System with Salesforce Consulting Partners
The sustainable growth in the healthcare sector has resulted in the conception of technology requirements that not only support efficient data management for personalized care but also evolve, expand, and scale with the changing dynamics. Utilizing Salesforce, though, is a great approach here, it requires the expertise and experience of a reliable Salesforce partner to navigate through the many complexities. Other than this, a Salesforce partner plays many other roles in different aspects, including:
- Data Security
- Patient Engagement
- Interdepartmental Collaboration
- Care Experience
- Data Transfer
- Data Security: For any healthcare provider or institution, the security of clinical and patient data can’t be stressed enough. A Salesforce partner can help in the implementation of the desired Salesforce product, equipped with diverse functionalities to ensure augmented data security without any business disruption. These partners also empower different teams in a medical organization to share patients’ records without any hindrance, resulting in easy management of patient’s medical history, enhanced and fast decision-making, and easy access to medication records. Data security is at the core of Salesforce, making the platform a perfect pick for secure data sharing and transfer between hospitals, physicians, and pharmacies. Moreover, the added security through various third-party audits such as HIPAA compliance works as another defense layer.
- Patient Engagement: Enhancing the quality of the patient engagement system is always the priority of healthcare providers who have a strict focus on delivering hyper-personalized care to their patients. By implementing Salesforce with the support of Salesforce partners, these providers can create a reliable and safe ecosystem that is equally efficient for both patients and professionals. This not only augments end-to-end care delivery but also empowers healthcare professionals to develop and deliver personalized and positive outcomes to their patients. Adding to this, the Salesforce-powered ecosystem supports customers and patients to connect with physicians and other professionals in real-time, an utmost important factor in this industry, leading to enhanced engagement.
- Interdepartmental Collaboration: Salesforce partners help healthcare teams deliver smarter and personalized services to their patients and other customers through various channels. For healthcare teams to deliver such exceptional services, it is crucial to have easy access to centralized data along with efficient and real-time collaboration. Through Salesforce’s unified platform, healthcare teams can have instant access to the required latest or historical patient data from anywhere, on any device. They can also update patients’ records on the unified platform, which can be accessed by physicians, patients, and their caregivers while triggering automated alerts about medicines and test results directly through mobile texts and emails.
- Enhanced Care Experience: By leveraging the expertise of certified Salesforce experts, healthcare organizations can improve the quality of patient care while reducing cost-to-serve by integrating big data and analytics into highly intuitive business apps. Through Salesforce, the in-house IT teams of healthcare organizations can create self-service technology where custom apps can be developed without the need for any coding skills, thus augmenting customer experience through these tailored apps. With this strategy, an incremental improvement in clinical outcomes and operational efficiency can be experienced, further translating into an improved topline and strengthened market foothold. Moreover, this aids employees to focus actively on providing patients with a better experience, whether through direct interaction or back-office operations.
- Data Transfer: Last but not least, Salesforce partners integrate the different data sources, existing systems, and EMRs through various integration tools and APIs for ease of data transference for ease of physicians, clinics, and hospitals. This integration creates a centralized data repository, enabling healthcare providers to access any information at any time through a unified platform. For an industry like healthcare where research and medical history are crucial for improving patient outcomes, this capability improves clinical interoperability across geographies.
Most healthcare and life sciences companies already have the information they need to better understand their customers. Electronic health records (EHRs), customer relationship management platforms (CRMs), and other systems hold an immense amount of data. However, to get the most out of that data, it needs to be consolidated into a single platform that updates in real-time. The right technology platform can also layer in automation, artificial intelligence (AI), and analytics to enable teams to spend less time on manual tasks and more time focusing on their priorities. This results in increased productivity for the business, and better outcomes for the patients, members, and providers they serve.
End Note
It is important to state that most healthcare organizations and individual practitioners have the data they require to understand their customers in a more personalized manner. Customer relationship management systems (CRMs), electronic health records (EHRs), and other systems hold an immense treasure of historical patient data, which can significantly transform the global healthcare landscape, if utilized in a holistic manner. However, for a hospital or medical provider to leverage this data optimally, it should be consolidated into a unified platform that is automatically updated in real-time with the patient’s latest records. The right platform should have the capability to leverage artificial intelligence (AI), automation, and analytics and help teams shift their focus to patients rather than paperwork. Besides performing the aforesaid, the Salesforce consulting firm provides a 360 view of patients, paving the way toward intelligent data usage at each phase of the patient journey. When patient satisfaction is the end goal, Salesforce and a reliable Salesforce partner are enablers of effective, cutting-edge results and automated operations, driving digital health experiences, increased productivity, and better patient outcomes.
