Let us be honest, web designing can be an overwhelming process. Either you have a website or you want to build a business website you are going to go through some tough journey while designing it. However, if you are lucky enough to join hands with a professional website designer then you might have a good chance of avoiding all the chaos that happens during the process.
Nevertheless, even if you have the best website designer you still need to have proper information about how your business website should be designed. Because at the end of the day the business is yours and what happens with it is your headache.
Website design changes with time. A few years back the business websites were simple. There were no catchy names, graphics, or anything that we see today. But now things have changed pretty epically. The modern-day business websites are a world of its own. As soon as the visitor makes way to the website, he or she knows how the brand works only by looking at the layout and judging the performance of the website.
From making sure the basics, having a good website name and making the website URL secure, more things go into creating a good business website.
Make sure your website performance; which is the speed, on which the web pages are loading, is good for all types of visitors you need to create your website for low bandwidth users. This is because even after having a bundle of high-speed internet service providers that provide their services at affordable rates such as Cox cable internet, most of the internet users in the United States are suffering from slow internet. So being a business owner, you need to make sure that your business information reaches all kinds of visitors. And for that, you need to create a website that is good enough for the low bandwidth users as well. You might as well utilize synthetic transaction monitoring that can help your businesses find, fix and prevent availability issues, performance issues of your website by running synthetic tests of critical business transactions multiple times per hour, and from all over the world, testing your processes and alerting you if any issues come up.
Now that you know the basics of the website designing let’s get on to the features part:
Roadmap
These days’ website designers put all of their focus on making a website aesthetically pleasing. Sure, the website should have everything that catches a visitor’s attention but a website that lacks a logical roadmap can also become the repelled experience for a potential customer.
Therefore, before you start picking on which graphics should be made part of the website design you need to map out the way your website is going to work.
This is one of the basics yet crucial parts of website design. By having a complete map of your website including the content structure and dropdown. Once you have done mapping your website make sure you have the opinion of your friends to know whether or not they can understand how your website is working.
Business Information
In modern times people mostly focus on the catchy parts and forgets giving attention to the crucial features. While we were doing our part of searching in website designs we found out some of the brilliantly built websites that lack basic business information.
A swanky restaurant that had amazing views of the place displayed on the home page of the website and content structuring highlighting the ambiance and music of the restaurant forgot mentioning the menu of the restaurant.
The visitors visiting a restaurant website needs to know what the restaurant is serving.
Therefore, it is extremely important to have a content structure formed before having the website design. There are some of the key tips to keep content sorted in your business website content. These tips include keeping the mission statement of your business short, put store location on your website, and never forget to add the crucial business information of your business such as a menu for a restaurant.
Navigation
First of all, understand that your business website is useless without navigation. The customer and potential customers that have to manage to land to your business websites want to know everything about you but without going through any hassle. By not providing them clear navigation, you are just throwing them away for your competitors.
Therefore, make sure your business website is easy to understand, has interactive names for the web pages, and has contact information, about us, FAQ pages for the understanding of your business.
Also, make sure you put CTA’s – call to –action – in the right places so that if you customer wants to contact you, place an order, have a quotation, call you or even wants to email up they can do it easily without having to scan through pages of your website.
The easiest way to make sure your website has clear navigation and has paved CTA’s at the right place always judge your website from the eyes of potential customers. You will catch your won errors instantly.
Mobile Friendly
Almost all of the internet users are accessing the digital world through their smartphone. Therefore, to build a mobile-friendly website is not even a question. You just need to do it.
Make sure your website works as smoothly for a mobile phone user as it works for a desktop one.
