With every passing day, more and more big and small brands are investing their time, money, and effort in social media marketing. Those days are now long gone when social media platforms were only being used for posting beautiful pictures and videos.
When we are discussing social media marketing, we must mention the role of Instagram there. This popular social media platform is helping businesses to increase sales for your business more effectively.
Strategize Your Instagram Marketing For More Sales
When you are thinking about using Instagram as one of the major social media marketing platforms for your business, you need to plan everything properly and develop strategies for increasing your sales.
Here, we are going to assist you with some majorly effective strategies, which you should consider while doing Instagram marketing for your business.
Strategy 1: Invest In Micro-Influencer
Micro-influencer marketing is indeed an affordable and also non-invasive way at the same time for growing your brand on Instagram. You must want to know different Ways to get more followers on IG.
You need to find a micro-influencer from your industry who is in the same audience group you are targeting.
Strategy 2: Be Subtle With Your Marketing
If you look at the user base of Instagram, you will find that the major part belongs to the age group of 10 to 24 years olds. With Instagram, you will be able to target gen Z. you might know that your traditional-year-old marketing is not going to work for them.
Around 69% of Gen z state that they really find online advertisements disruptive. It means you need to aim for non-invasive marketing techniques.
Strategy 3: Utilize All The Instagram Tools
The best way of using Instagram is using most of the tools it is offering you. Opt for those tools, which can offer you an opportunity to showcase more ‘behind the scene’ looks at what is actually going on.
There are also a considerable number of tools that can assist you in focusing on your analytics along with the past posts. It will help you to figure out what is actually working for you and plan your further strategies on the basis of that.
Strategy 4: Utilize IGTV
On Instagram, IGTV is comparatively a new feature, which allows you to post longer videos without any type of ads. As it is one of the newly included features, Instagram is pushing IGTV content more in the feed.
Developing an IGTV channel is more like having a mini YouTube account that is connected with your Instagram. Utilize this amazing feature for showcasing tutorials, DIY videos, or creating a series.
Strategy 5: Allow Instagram Amplify Your Content
The main goal of your Instagram marketing strategy should be focusing on an omnichannel approach. In case you have developed written content, particularly for your blog, or have recorded an episode for your own podcast, now you can use that for creating micro-pieces.
You can post these micro-pieces on other channels to get more out of your existing content pieces. This way, you can use Instagram as an amplifier.
Strategy 6: Host Giveaway And Contests For Promoting Engagement
In order to engage audiences with your brand, conducting contests and giveaways are some great ways to use them. It is one of the most affordable and effective Instagram marketing strategies. Here is a guide for doing that.
- Figure out your end goal.
- Decide on a giveaway prize.
- Develop an awesome post description along with a hashtag.
- Decide the eligibility criteria.
- Go through the rules of Instagram.
- Plan on how you are going to promote your giveaway.
- Decide the duration of your giveaway.
- Launch and promote your giveaway.
Strategy 7: Share User-generated Content
Many brands only focus on developing their own content rather than trying to get users to participate in the creation process. You can not afford to make this particular mistake. Always remember that your focus should be on forcing users to love your brand the way you do.
When you start sharing user-generated content, you are actually letting your viewers relate to your brand. When you share a picture of a viewer who loves your brand, it will motivate them, and they will become more passionate about your brand.
Strategize Your Instagram Marketing
Instagram has a lot of things to offer your business and increase your sales when you are using it in the proper way. The above-mentioned strategies will help you in doing that. For further queries, you can reach us at any point in time.
