Spreading the word about the products or services your business offers is easy with an appealing and informative website. With all of the different business websites out there, you will have to focus on making your original and highly functional. Providing visitors to your website with great user experience is the key to producing high-quality sales leads.
As time goes by, certain elements of your website may start to look outdated. Rather than letting this bring your ability to generate leads to a grinding halt, you need to work on fixing these problems. A recent poll found that over 38 percent of online users will stop engaging with a website if they view the design as unappealing or hard to use.
This statistic alone should be all the motivation you need to constantly optimize your website. Read below to find out about some of the things you can do to maintain your site’s appeal and lead generation abilities in 2019.
Removing Certain Elements From Your Website Will Help it Function Better
Are you struggling to find ways to optimize your existing website? If so, the best way to get help with this process is by hiring a website developer to perform an audit. These professionals will be able to go through your existing website and pinpoint problems they find. If you know how to do it by yourself, there are numerous tools at your disposal for monitoring website’s performance, like Pingdom.com.
If your website is filled with things like complicated animations, content that is far too long or images with larger file sizes, removing these elements is a good idea. Not only will these elements cause your website to load slowly, they can also make it unappealing as well.
Considering the average attention span of the modern consumer is around 8 seconds, you need to ensure your website loads quickly. Failing to do this may lead to you losing a number of potential sales opportunities.
Make It Easy For Website Visitors to Find You on Social Media
Having a presence on social media is essential for any modern small business. By posting content on Facebook, Instagram and Twitter on a regular basis, you can keep your business fresh in the mind of consumers. When people visit your website, you need to make it easy for them to find you on social media.
The best way to accomplish this is by putting follow buttons on your website. While we are on the subject of social buttons, placing social share buttons on your blogs can be beneficial. Doing this will allow readers to share the article on their social media page with the click of a button.
Often times, these buttons will feature the logo of the corresponding social media platform. Keeping the design of these buttons simple can help you get more shares and followers.
Adding Calls to Action to Your Content is Crucial
Most business owners work very hard to drive traffic to their website. Once you get people to your website, you need to direct them to the next part of your sales funnel. Doing this can be much easier when using calls to action in your website’s content.
In essence, a call to action is a piece of text that tells the reader what actions you want them to take next. These actions can be everything from signing up for your newsletter to chatting with a member of your team. When composing these calls to action, you need to be clear about what a consumer needs to do. Using language that has a more salesy-tone is essential when trying to entice the reader.
Are you unsure about how to fully optimize your website for success in 2019? If you answered yes, then you may need to reach out for help from a web design professional. With their guidance, you should have no problem.
