If you’ve been looking for a way to improve your customer service function, then artificial intelligence is an excellent way of making that happen!
Artificial intelligence is growing in popularity due to its ability to automate several processes and save time. Because of this, it leads to more efficient operations in customer service.
The bottleneck with customer service has historically been manpower. With artificial intelligence, you’ll have far more opportunity for growth because this is eliminated.
To understand how artificial intelligence can help, you’ll need to know how you can implement it. We’ll cover this below so that you can get started on improving your customer service operations!
Chatbots
The first thing you can do with artificial intelligence is to create chatbots for your website.
Chatbots are exactly what they sound like; robots designed to chat with users on your website. There are several great reasons for using them.
First, they offer a contact point for everyone using your site. You can connect a user to a real person from a chatbot if they need live help.
Second, they’re great for helping a user navigate your site. You can set your chatbot up to answer questions and point someone in the right direction.
For example, if a user needs to access a specific part of your website, they can simply ask a chatbot where it is or type keywords into the chatbox.
Finally, it adds engagement to your website. Even if it isn’t a genuine human interaction, a chatbot will draw the attention of a user and make them less likely to leave the page.
Some dislike the use of chatbots because it appears robotic. While this is technically true, the benefits of chatbots and your ability to direct them to a live person if needed easily overrides this.
Chatbots are extremely convenient and allow a user to interact with your site directly.
Ticket Management
Another great use of artificial intelligence is to handle ticket management.
If you have a website that offers users the ability to file claims and request help, then this a process that you can automate.
Arguably the biggest priority when addressing a customer’s problem is ensuring that they feel heard and valued. The quickest way to do this is by promptly responding to their concern.
Depending on the size of your business, you may have anywhere from just a few or hundreds of tickets submitted daily. If you’re on the higher end of this, then you likely can’t respond to all concerns manually.
Having an automated system will quickly send a reply to anyone who submits a ticket. This gives you time to address the problem behind the scenes and respond when you have the time.
Furthermore, processing the ticket is streamlined. The problem can be forwarded to the correct person or department, ensuring that it’s properly handled.
Ticket management is an overwhelming duty that is simplified with artificial intelligence.
Analytics
One of the most powerful uses of artificial intelligence is for analytical purposes.
Artificial intelligence is useful for automating processes and this includes analysis. You can gather data and evaluate it, leaving you with relevant information to make decisions.
This is beneficial because there is a lot of data you might want to scrutinize. Understanding what your customer wants, what they respond favorably to, and what is driving your traffic are just a few ideas of what artificial intelligence can show you.
Analyzing data can be tedious and time-consuming. Artificial intelligence will cut back on this headache by taking care of the data collection, leaving you only with the interpretation of it.
Issue Detection
A final implementation of artificial intelligence is detecting issues.
This is useful because you can identify a problem before it becomes widespread knowledge. More specifically, it allows you to act before customers are affected.
When something goes wrong with your website, you need to know about it before you can address it. Additionally, you’ll want to know how serious the problem is.
Artificial intelligence covers both of these concerns. It can detect anomalies and evaluate how impactful they will be on your website.
With this information, you can fix the issue or leave it for when you have more time. This is critical for helping to protect the image of your website.
Instead of manually checking your website or waiting for complaints, use artificial intelligence to detect problems first!
Closing Thoughts
Artificial intelligence is an amazing tool that you can use to better your customer service capabilities.
Nothing matches the ability of human interaction, but some processes are automatable and this gives you room to allocate your manpower elsewhere.
A few excellent implementations of artificial intelligence include chatbots, ticket management, analysis, and issue detection.
Using artificial intelligence on your website will improve the experience for users and cut back down on the workload for you! Take advantage of it and appreciate the results that it rewards you with!
