With more than 0.7 billion active users, Instagram carries the massive bunch of opportunities for the online businesses and stores which want to showcase the products while keeping an engagement with their customers and access their potential audience. However, making a proper strategy for e-commerce marketing on Instagram is not that easy, even for expert marketers.
To aid the navigation process of the world of ecommerce marketing on Instagram, here are some quick guidelines which cover most of the basic points; including the content which is best for your brand, how can you expand your ecommerce business on this platform and how can you achieve the essential marketing techniques.
Why Instagram?
One of the highly necessary things to remember always while creating the marketing strategy for your e-commerce plan on Instagram is that the two social media networks can never be same – and the interests and expectations of customers may differ from network to network they use.
If you desire to grow your ecommerce business using Instagram which resonates with the potential audience, you first need to create the solid understanding with the type of content you need to post. Following are some key points regarding this:
1. Post engaging and high-quality pictures:
As the Instagram is a photo-based, your account requires being featured beautifully with high quality and eye catching photos.
Irrespective of what kind of the online ecommerce stores you own, it is important to keep in mind that your Instagram account should include the healthy and lively mixture of the inspirational products and imagery of their lifestyles. For instance, if your store sells glasses, your account should be filled with the charming pictures of various types of eyeglasses.
2. Look for the influencers regarding your niche:
Instagram updates its framework to make the priority of the posts according to high engagements. This shows that the quantity of the social influence of the accounts makes more necessary now. Along with this fact, about 92% of audience depend on the referrals from people who know when to make a decision and understand when to imply various Instagram tool.
You can also target audience by niche and competitors by the help of services provided by Vibbi.com. Vibbi lets you buy targeted Instagram likes.
3. Repurpose the UGC (user generated content):
If you are looking for the content which you want to post on your account, you can use your audience as your greatest source.
It is a great idea to encourage the audience by sharing the pictures which include their experience with your product and their positive reviews. Well, it is the best way to interact with the audience, and it makes a smooth way of feasible content for your account.
4. Take use of the Ads and Business tools of Instagram:
Instagram recently included the bundle beneficial business tools which can make it easier to build the classy campaign for marketing of your online business. Using the Ads tools, you can make the focused and more targeted ad campaigns which combine with the content you post to make your brand visible to your audience.
The Ad tools are available in following formats:
- Photo Ads: This format is more applicable to usual Instagram posts.
- Video Ads: This format allows you to have the flexibility of posting the complicated stories in the content while working in the more engaging and attractive way.
Wrap up:
Instagram is an excellent social media network which contains a lot of opportunities for growing your ecommerce business stores by creating the devoted and faithful flock of followers. By following the above mentioned four tips, you can build the strong marketing strategy for growing your ecommerce business through Instagram in very less time.
Author Bio: Qurban Shah is a freelance writer who offers blogging, ghostwriting and copywriting services. He works closely with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, that provides quality Instagram followers, likes, and views.
