Small businesses struggle for survival in this fast-paced and visually driven world due to cutthroat competition against big-budgeted multinational companies.
Consumer engagement is one of the biggest challenges to saturated digital and print media advertising. Lenticular printing has helped small businesses stand out due to its unique visual engagement power.
This article explores how lenticular printer technology has helped revolutionize small enterprises, boost their marketing tactics for longer customer engagement, and build lasting impressions.
What is Lenticular Printing?
Images that were flat and lifeless are things of the past. Lenticular printing has revolutionized images by infusing depth, motion, or the ability to change. The lenticular lens is a ridged plastic sheet that controls light reflection. This, when combined with specially designed images results in images appearing to be 3D, animated, and changing images, grabbing attention and drawing in viewers.
Small businesses, dependent on cost-effective creative for marketing, can greatly benefit from using lenticular printing to produce unique content that consumers are unlikely to forget or ignore.
Why Lenticular Printing Stands Out
The advent of digital media has eclipsed print media; however, they can still be effectively used using lenticular technology. It differs from traditional printed ads due to its ability to create tri-dimensional and powerful visuals, drawing the viewer naturally. Therefore, when pitted against static printed ads, lenticular printing sets itself apart due to its depth, alignment, and image accuracy.
Benefits to Small Businesses from Lenticular Printing:
1. Increased Engagement and Memorability:
- The primary advantages of lenticular technology are shifting and animation that catches attention and holds it.
- It engages by spurring consumers to hold and shift angles.
- The use of lenticular printing in advertisements, business cards, or packaging helps small businesses increase brand recall, resulting in effective marketing.
2. Flexibility in Design:
- Lenticular printing helps design and produce intricate designs, helping small businesses use this technique to showcase different product features in a frame, display before and after images, or create a 3D image.
- This flip, animation, and 3D lenticular effects allow businesses to relay messages effectively without overcrowding the palette.
- The technology has diverse applications such as postcards, business cards, packaging, and outdoor displays.
3. Cost-Effective Solution:
- Lenticular printing, though advanced, is cost-effective.
- Small businesses can make a big impact with minimal resources using lenticular printers, creating durable, eye-catching campaigns that can be used repeatedly.
- Therefore, lenticular prints last longer than traditional ads and are retained by consumers due to their interactive nature, providing a higher return on investment (ROI).
4. Standing out from Competitors:
- In a crowded market where standing out is crucial for success, lenticular printing allows small businesses to present their products or services innovatively.
- The visual experience is extraordinary, enhancing brand value standing out to competitors, and engaging them longer.
5. Versatility Across Multiple Industries:
- Lenticular printing is used across retail entertainment to hospitality.
- The possibilities are endless due to the illusion of depth and movement when viewed from different angles making it a valuable tool for businesses.
How to Implement Lenticular Printing
Small businesses desirous of implementing the technology should consider the following points to be successful:
Understanding Objective: The goal should be to showcase different product features, present a narrative, or make a visual impact.
Collaborate With a Professional Lenticular Printer: Working with a printing professional specializing in lenticular printing ensures the best results, and optimizes the process.
Begin Small: To evaluate the viability of the venture starting small with business cards or limited promotional materials can help estimate the viability, helping evaluate effectiveness.
Conclusion
Small businesses need to capture customer attention to survive the competitive market. Lenticular printing can help creatively and innovatively engage customers providing memorable solutions that elevate brands, increase engagement, and improve effective marketing.
Lenticular printing can create impactful, long-lasting impressions at a low cost, whether it’s business cards or product packaging, proving to be a versatile and powerful tool.
