Kinetic typography is usually associated with moving text. In this age of the digital revolution, videos have replaced everything else. From education to business everything has been shifted to screen, which is why this time is called the “age of scroll”. You can find anything on the internet with just an internet connection.
An animated video retains more concentration than just random text because the human mind memorizes many things based on different visuals shown in the video. When you’re watching video videos and trying to retain complex information, visual association help a lot in this regard. For kinetic typography services, you can visit the site of Wow-How a team of professionals to help with the best quality videos.
You can get bored of watching video without properly designed text and the visuals that speaks volumes of the importance of the kinetic typography. Let’s dive deeper into the renowned forms of Kinetic typography.
- Lyric video
This is a short clip of music where lyrics are added at the bottom end of the video. The main purpose of adding these subtitles that act as text is to pique the viewer’s interest in order to maximize the retention time. Lyrics start changing as the song plays. You can memorize the song in no time because the text form will be available down there.
This is a smart trick to facilitate not only the music lovers but to those who don’t have any love for music. The lyric video gives a better understanding as the viewers understand the context of the song, which keeps them stuck as long as the video ends.
- Informational content
When it comes to delivering the information to the audience most simply and easily, kinetic typography is second to none because it helps to convert complex content into interesting visuals that get the viewers’ attention. All the great YT channels that are made for informational content use kinetic typography. It has made wonders in the industry when it comes to deliver complex and hard-to retain information in the video.
The evolution of videography has helped make the information easy to grasp with the help of animated videos and the text that is added in videos. What else can you expect when everything has just been made easier to deliver by gaining the audience’s interest that’s the main reason people love spending their time on screens. The content that delivers in videos with kinetic typography and animated video worked wonders when it comes to taking videography to the next level.
- Advertising videos
Are you going to launch a new product in the market? Have you just introduced your new brand to the market? Well, in that case promoting your product in the videos is one of the most common ways in the current era keeping in view the importance of videography. When bid brands are launched they associated themselves with the “Slogan” that represent their brand by keeping the place in people mind.
Advertising with kinetic typography helps in boosting sales by promoting the brand and the products in such a way that the target audience considers you as an authority and legit brand. Besides that, when you’re doing creative pitches, this technique is convenient and useful.
How it helps in videography when it comes to delivering complex information?
- Memory. With the lyrics, the viewers can easily read the text that is added at the bottom and easily memorize it. They can even note down the text by stopping the videos.
- Different shapes. There are multiple colors and styles of lyrics designed as per artist choice just to make sure viewers get an amazing experience.
- Lyric videos and other animated videos with voice-over have a great tendency to captive those who watch them and retains their interest so much that they watch the same video over and over again.
- Win trust. By adding the visuals, viewers attach emotionally owing to the way the videos are presented to the viewers. This is the reason videography has worked wonders in winning trust.
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