Are you looking for all-in-one online marketing software with email marketing at its core? GetResponse is much more than an email marketing service provider. It provides a complete suite of integrated features that boost your overall online marketing campaigns.
There are 4 main pillars on which its marketing prowess is based:
- Email Marketing: Create and send out engaging emails to desktop, laptop, smartphone and tablet users.
- Landing Pages: Direct your target audience to elegant, high-conversion landing pages.
- Marketing Automation: Track real-time data and behavior and automate your audience’ experience with your brand.
- Webinars: Webinar marketing solution from GetResponse allows you to give a big boost to your conversion rates.
1. GetResponse’ Email Marketing Solution
Create and send elegant and responsive emails to boost your subscriber engagement and leads. Anyone with basic computer skills can develop their email marketing campaigns in just a few steps.
Some of the main features of GetResponse’ email marketing solution include the following:
- High deliverability
- Email templates
- Autoresponders
- Dynamic content
- Responsive design
- A/B testing
- Advanced segmentation
- Advanced analytics
- Accurate timing
2. Create Engaging Landing Pages
GetResponse allows you to develop compelling, high-converting landing pages in just 3 simple steps:
1. Choose the Template
GetResponse provides you over a hundred landing page templates to choose from. Choose the right template based on your industry and design requirements. It also provides matching “Thank You” templates. You don’t have to be a great designer in order to work with these templates. A simple drag-and-drop editor makes editing and designing much simpler.
2. Customize the Landing Page
GetResponse provides an easy-to-use, drag-and-drop WYSIWYG editor. It is rich in features and gives you total control over how you want to edit the template for your landing page. Create unique pages without the need to hire a designer.
3. Click to Publish
It takes just a click to publish your final page design on your own domain or on subdomains provided by GetResponse. You can also instantly publish it on your Facebook fan page.
Some of the main features of its landing page creator are as following:
Responsive Page Design
You can create responsive landing pages in just minutes even if you have no experience with designing. When you create a page using the page builder, the resultant page design will be mobile-ready. It will render with equal elegance on a smartphone as on a desktop.
Capture Leads & Data with Web Forms
Add custom fields and labels to capture user data and leads.
Hundreds of Responsive Templates
Create attention-grabbing responsive pages that boost your conversions. It takes minutes to edit a template and have your landing page ready to be published.
Easy Image Editor
Don’t worry about editing and adding images to your landing page. GetResponse provides over a thousand free iStock images to choose from. You can also edit these images without the need to know how to use Photoshop or any other image editing software. Its own image editor provides you with simple tools to achieve the desired results.
A/B Testing
A/B testing is a must-do to ensure that your landing page is successful and effective. Test your landing page designs to find the one that performs best.
Integrate with Leading Analytics
GetResponse also allows you to integrate your campaign with well known analytics. In fact, it also allows integrations with popular remarketing services.
Your landing pages’ performance can also be tracked and optimized using integrations with services like the following:
- Google Analytics
- AdWords
- Kissmetrics
- BingAds
And social media tools. It takes just a single click to analyze all data and stats related to your landing pages so that you can make changes.
3. Marketing Automation
GetResponse provides proven marketing automation solution that’s flexible, scalable and evolves as your needs and goals grow and change. The main tools of its solution are as following:
1. Scoring & Tagging
Scoring and tagging helps you learn about your customers and evaluate their behaviors and interests, and nurture the relationships. You can use these tools to segment your customers and track what they do online. Build profile and automate custom workflows so that they take the right action.
2. Web Event Tracking
This tool allows you to enhance engagement with your customers and convert your visitors. It is the perfect tool for ecommerce businesses to make the most of their traffic. Start tracking by just adding the GetResponse JavaScript code. Set conditions and move your visitors and potential customers through the sales process.
3. Cart Abandonment Campaigns
Do you know majority of online shoppers abandon their cart when making a purchase? In other words, you are potentially losing a significant amount of potential revenue every day. GetResponse’ marketing automation solution can help address this issue and bring back a good percentage of those shoppers back.
- Shopping Cart Recovery: Engage more effectively with shopping cart abandoners and bring many of them back. Send out highly targeted and converting messages to them.
- Marketing Automation Workflow: Develop workflows with series of emails to follow up with those who abandon their carts.
- Scoring Points: Deduct ‘scoring points’ from cart abandoners who haven’t purchased for a long time.
- Assign Tags: Move inactive shoppers to separate retention campaigns or simply assign tags to them.
4. Automation Segmentation
Create highly targeted workflows to achieve optimal impact. You can create personalized journeys for your customers to influence their buying decisions.
GetResponse allows you to target specific subscribers with dynamic segment filter within the workflows.
Segments can be created without limit for any combinations. This can include:
- Geolocation
- Data from custom field
- Subscription or last message date
- Those participating in a webinar
And much more.
You can also take advantage of your database.
Conclusion
GetResponse provides an entirely different and stand-out email marketing and marketing automation experience. It integrates different systems into one to help you target your audience with more precision and effectiveness. Another reason it stands out is because of its ease of use. Anyone with basic IT skills can create powerful and high-converting landing pages, web forms and webinars or create professional automation workflows without the need for any expert help.
If you are looking for the perfect all-in-one online marketing solution, GetResponse is the one!
