The WhatsApp instant messaging service officially launched WhatsApp Business, a separate application that small businesses can use to connect with their customers. The WhatsApp Business app was created with small business owners in mind. With the app, companies can easily interact with customers by using tools to automate, classify, and respond quickly to customer messages.
Companies that use WhatsApp Business can connect with ordinary WhatsApp users in the normal way. WhatsApp users will know when they are contacted by a company instead of an individual, as it will be displayed as a business account.
Features of WhatsApp business application
1. BUSINESS PROFILES
For companies that want to be easily seen and discovered by customers, the WhatsApp business application allows users to create a business profile with useful information for their customers, such as their address, phone number, business description, address of email and website.
2. REAL-TIME COMMUNICATION
One of the most important benefits is the speed of messaging through Whatsapp. Send text messages, yes, but also images and videos completely immediately. Thus, you will be able to send heavy files that your clients will be able to see at the moment. Imagine being able to send the images of a work in real time, so that your client is informed all the time. Without a doubt this system optimizes the communication process.
3. SMART MESSAGING TOOLS
Save time with the new WhatsApp messaging tools. One of the messaging tools that comes with the WhatsApp business app is “Quick Responses.” The tool allows you to save and reuse messages you send frequently so you can easily answer common questions in no time.
Another tool is “Automated Messages”. This allows companies to set an absence message when they cannot reply so that customers know when to expect a response. You can also create a welcome message to introduce your customers to your business.
4. MESSAGING STATISTICS
The application’s message statistics feature allows companies to review simple metrics for messages being sent. You can access important metrics such as how many of your messages were sent successfully, how many were delivered and read, etc.
5. WHATSAPP WEB
In addition to using the application to send and receive messages from customers, they can also send and receive messages with WhatsApp Business on their pc or laptop, making it more accessible for companies, especially those with a customer service team.
6. HOW TO DOWNLOAD THE WHATSAPP BUSINESS APPLICATION
WhatsApp Business is available and can be downloaded for free from the Google Play Store for Android users. The iOS version (iPhone and iPad) of the application is available in the App Store. If you want to use the desktop software, then go to this link to get the more convenient version to use on desktop or laptop.
CONCLUSION
It is a good WhatsApp move that is working for small businesses. More than 80% of the companies that have used it say that WhatsApp helps them communicate with customers and grow their business.
While some of the early users of the new app said they were impressed with the app’s features, many noted that it’s still missing the important features that small businesses need, such as receiving payments (WhatsApp payment is currently being implemented in the India) and the ability to find leads or advertise to a specific audience like Facebook Ads.
