Signage is extremely important for the majority of businesses. If you are about to start a new business or want to improve the sales of an existing business, then having an attractive business sign is essential. Effective signage is great for business marketing and is a lot cheaper than other forms of media advertising.
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You are more likely to attract customers through sign faces because they are visible 24 hours a day, and 365 days a year. However, not many people know how to create and design sign faces that will attract new customers. They end up making costly mistakes that negatively affect their business. Fortunately, companies such as Sign Crafters can help you make appealing and attractive signage. Here are 7 common signage mistakes to avoid when creating or designing a sign face for your business.
Weak Color Combinations
Color combinations make a huge difference, and when selected wisely, you could end up with signage that garners attention and is pleasing to look at. Remember, not all aesthetically pleasing contrasts make the perfect color combinations. It is better to use different colors for the background and main text to make your message clear, easy to read, and eye-catching.
Poor Lighting
If your store or office is on a busy street, then using a well-lit sign face will help you attract customers. Well-lit sign faces are also great for businesses that stay open late at night. A poorly lit sign face could negatively impact the success of your business. Having sufficient lighting is crucial because it ensures that your message is always seen clearly.
Too Much Information
Using too many words can confuse your customers and make your sign appear unappealing. Many people will not even take the time to read it. If you want people to remember your business, then try using fewer words on your sign face. It will help your message appear more clear and concise and stick inside people’s heads more easily.
Insufficient Spacing
Always remember to measure the size of your sign face before making the actual sign. If you run out of space, you would have to compress the letters to write the whole message. The reader would find it difficult to understand and would end up scratching his or her head.
Poor Location
The location of your company signage is a major factor and can affect your business directly. If your sign is not in the right location, then it may not even be seen no matter how well-lit it is. It is important to choose the right location and make sure the height of your sign is comfortable for readers.
Unclear Fonts
Fancy fonts are a treat to look at. However, using them for signage is not necessarily a good idea since many people will find it difficult to interpret your message. It is best to use simple fonts that are easy to read and big enough in size.
Improper Installation
The sign should be installed correctly so that it can withstand extreme weather changes. Make sure it has strong support. Do not make holes in letters to fix them. If you have to use an adhesive material to attach your text, then make sure whatever you use is strong, durable and high-quality.
