With 2018 coming to a close, its time to take an inventory of what’s been working for your marketing strategy and what hasn’t. We’ve taken an inventory of some of our favorite social media tools that we definitely plan to keep using in 2019.
Keep reading to learn about some of the best social media tools that you should keep using in 2019.
Hootsuite
Hootsuite is one of the most popular social media schedulers available for marketers today. With its familiar friendly mascot owl, it’s pretty easy to see why Hootsuite is at the top of its class when it comes to social media scheduling.
Hootsuite comes packed with features that include a built-in content calendar, post planning, analytics, support for all of the popular mainstream social networks and more. The easy to use dashboard makes quick scheduling with Hootsuite amazingly simple.
Hootsuite currently supports the social networks Facebook, Instagram, Twitter, LinkedIn, Pinterest, and API integrations from popular and compatible marketing tools like MailChimp.
Buffer
Buffer has been rapidly gaining in popularity over the last few years. With its friendly interface and options to upgrade from its free plan to include similar analytics features like its closest competitor Hootsuite mentioned earlier, this social media scheduler is giving the competition a run for its money.
Buffer has an easy to use drag and drop interface that allows for individual or bulk scheduling for social media posts and also supports all of the popular major social networks. Buffer recently raised the price of its basic plan but so far hasn’t added any additional features to compensate for this added upcharge.
What Buffer lacks in features, it makes up for in its easy functionality and intuitive platform that will have you quickly adding social networks and scheduling posts in no time.
Sprout Social
Sprout Social lives up to its name and reputation and provides a pristine user interface. This enterprise scheduler is built for larger scale social media scheduling is on the pricier end of the spectrum compared to its less expensive counterparts.
While it may be a tad bit more expensive, Sprout Social is worth every penny. Its beautiful interface comes fully equipped with powerful scheduling features that manage every aspect of your social marketing needs from posting tweets to identifying and analyzing competitor profiles.
This platform is highly recommended for corporations and enterprises seeking a high-level social marketing solution. Be sure that your enterprises’ systems are secured by a provider like Centrify that offers user management and secure solutions for Linux, Unix, and Mac OS technologies.
Zoho Social
Zoho Social has been quietly stepping up its’ social media scheduling game for the past few years. Its’ efforts have recently begun to pay off as Zoho Social is now becoming one of the best options for scheduling in the personal, business, and enterprise categories.
Zoho has redesigned its interface and now includes the same features as some of it’s better known popular counterparts. Zoho social features automatic post scheduling, analytics, and an at-a-glance dashboard that greets you on login with a full performance report for all of your connected social networks.
Key Factors To Consider
Now that we’ve shared some of our favorites, you can make a more informed decision about which social media tools that you want to carry into 2019 in order to have your most productive marketing season ever.
Key factors to consider when you’re choosing your social media platforms are the security of your platform. The platforms listed above are known to be secure and built-in security technologies that offer a high level of security and also integrate with Active Directory protocols.
