Low latency, blazingly speed, high capacity and low energy consumption are some of the characteristics that stand out for 5G technology. These features are expected to bring great changes in all the industries where the video application industry is not left behind. 5G will surely mature in the upcoming years as they perform 5G speed tests with 5G network testing equipment and tools, RF drive test tools. Having said that, video makers looking to improve video revenues with this amazing technology can do outstanding businesses. With the increase in demand for high-quality video content like Ultra-high-definition (UHD), 4K, 8K, 120-frame videos, 5G is quite essential to pave the way for developing such high-end applications. Clubbed with 5G, AR, VR, AI-based videos, are the next set of innovative videos to engage consumers and businesses and give them new amazing experiences. Moreover, paid video content will give advanced modes of distribution like advertising. Implementation of next-gen techniques like big data and AI will assist video companies to target audiences based on their preferences and enhance revenues from them.
Personalising video experience with 5G technology
The wide adoption of 5G has led to more and more video applications such as AR/VR videos, 4K/8K videos, ultra-low-latency live broadcasts, communications through mobile phones in a crowded area, top-notch mobile video communication, Internet of Video Things (IoVT). High-speed Internet and UHD videos will meet the daily needs of people across the globe.
Content is generated in bulk at the network edge
Deploying 5G with edge computing makes data transfer faster and easy. In 4G LTE networks, content is generated and dispersed from the core, i.e., the central part of the edge which is time-consuming. However, with 5G, live TV, live broadcast, live press conference and several user-generated contents are generally produced at the network edges.
Multi-Channel video news content can be collected much faster than ever
5G wireless networks enable users to collect video news materials from multiple channels such as live streaming from devices like smartphones, tablets, laptops, and interactive video communications. All this is done in less time than leading video-makers to create a lot more content and monetise from it.
5G enriches multi-form content
Users can now experience immersive ultra-high-definition (UHD) services with the content being produced in various forms in matured 5G environment. 5G networks should be assessed regularly using RF drive test tools and optimise to deliver extraordinary network performance. Leading video industry players can capitalise on this opportunity to develop HD video services and satiate consumer demands thus earning more revenues in the years to come.
Improving analytics with AI-enabled applications
Artificial intelligence and Machine Learning are being used to analyse users’ viewing patterns from several perspectives and devise personalised recommendations based on their digital interactions. Such applications when deployed in a 5G surrounding can lead to intelligent new use cases like video surveillance. Service providers are creating 5G-powered intelligent videos with actionable intelligence to check for anomalies and the performance of the network. Having these valuable sets of insights, they create customised offerings based on the requirements of the user. For instance, video-enabled drones with AI playing under 5G network with low latency can be used for monitoring and inspection services.
It’s high time for the action
Providing immersive video experiences to consumers should be the core strategy for media service providers:
- A key priority that providers need to be mindful of is the production and delivery of HD-quality video that determines them to be at the forefront of the competition.
- Telecom operators and media companies collaborate to optimise the streaming of UHD videos over 5G wireless networks. For example, mobile network operators (MNOs) can enable dedicated network slices so that it is easier to stream 4K video from high-profile events like Wimbledon in real-time.
- 5G, edge computing and cloud must be added as the key ingredients to give high-end quality video experiences to the users in the future.
Conclusion
The quickly evolving video industry can be attributed to the fact that 5G presents enormous creative opportunities for mobile network operators and media industry leaders. Moreover, 5G enables new marketing opportunities with video applications running in real-time. It will continue to reshape the industry with marketers developing new bonding between brands and consumers with immersive experiences of products and services, live sports broadcast, gaming and music and many more in the years to come.
