Website design is the backbone of the success of your website. Around 50% people agree that website design is the most important factor for judging the credibility of a brand. The time and efforts you have invested in creating their website is testament to how serious you are for business. This in turn affects user experience, bounce rate and conversions a website gets.
Website designers in Greenville SC, are very well adept with the factors that are to be considered while designing a website. Bit if you are someone who has to get a website designed for your business, you need some basic sense in order to communicate with the designers as to how you want your website to look.
So, let’s take a look at some of the things that you should keep in mind while designing your website. Here we go!
1. Simplicity
Focus on creating a simple website, a website that is minimalistic and talks to the point. Your visitors are quick to scan your website and pick what strikes a chord with them. Be clear with the message you want to give them. Do not beat around the bush.
Keep your website clutter free. Remember, humans have a shorter attention span than a goldfish i.e. 8 seconds. Yes, that’s right, just 8 seconds. Therefore, avoid the clutter. The less your visitors have to skim through, the more they will be able to process.
2. Aesthetics
Your website has to be aesthetically pleasing. How many of you would like to be directed to a badly designed website? Not many I am sure.
Every colour has a different connotation so choose the colours strategically. A good graphic designer in Greenville SC, would have good aesthetic sense and would be knowing about the colour theory.
We talked earlier about making your website clutter free. So when there is little text and icons on the page, what goes in the empty space? We say nothing. That is what is called negative space or white space. Have ample of white space on your website. This ensures that more attention and focus is given to the main text and object.
3. Readability
How about making your content easy to take in? That is one factor that affects conversions. If you are using heavy words or using too much text, readers find it difficult to process the information. Make the content simple and balance it well the background colour, negative space and imagery.
Then comes the typography. The font style, font size and spacing between the letters affects readability. The fonts should be easy to read therefore try to stick to ‘web safe’ fonts.
4. Responsiveness
Responsive web design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. No matter what device you readers are using to browse through your website, it should be highly responsive.
Most importantly your website should be ‘mobile friendly’ as that is what the visitors use most in today’s digital world.
5. Navigation
The website should be easy to navigate through. Make it easy for the visitors to find what they are looking for. This is one factor that also affects your search engine rankings.
Some tips to ensure that is to link your logo to the home page, have a menu that is easy to locate and place all your important links in the footer of your website.
Armed with these tips, we are sure you will be able to create a website that is loved by the visitors. Just keep yourself updated with the latest trends and you should be good to go. Good luck!
