Are you looking for ways to promote your blog on Instagram? You’ve come to the right place. If you haven’t yet planned your strategies, now is the time to do it.
Being one of the most prominent social media networks, Instagram is a great place for promotions, marketing, and advertising. This platform has a lot to offer, especially to small businesses. Whether you own a blog, a business, or a brand, Instagram is the right platform to find your targeted audience and potential customers.
According to the latest data collected by IGFollowers.UK, A social media network that has over 1 billion worldwide users can give you many growth opportunities. You only need to know how to master the platform. And for all the tech business or blog owners, we’ve mentioned some ways to promote it on Instagram.
14 Ways to Promote Your Tech Business Site or Blog on Instagram
If you haven’t thought of Instagram for marketing and promotions because it is just a visual platform, you’re totally wrong. You’re missing out on many incredible opportunities if you’re not using Instagram for your blog or business. Plan your strategies on making the most of Instagram marketing while it’s still the fastest growing platform.
Here’s how you can do it.
Switch to Business Account
The first and foremost step is to set up a business profile. If you already have a personal Instagram account, then switch to a business account. By doing so, you’ll get to enjoy multiple benefits, which are given below.
- You will be able to run ads and do promotions.
- You can access Instagram insights.
- You can add a call-to-action.
- A contact button will be shown on your profile.
- The ability to attach links to your Instagram stories.
Set-Up Your Profile
Your profile is the center of attraction. Add a bio that forces people to follow you on Instagram and visit your website or blog. Write important things in the bio, such as email, phone number, hashtags, and location. Also, don’t forget to add your website links.
Set a profile picture that is bright and eye-catchy so that viewers will be more interested in following you. You can even use your logo as your profile picture.
Focus on Uploading High-Quality Content
Since it’s a visual platform, high-quality content is the key to grow on Instagram. Your competitors are already doing a great job and making it tough. However, to stand out and attract more people, you need to focus on quality.
Give Importance to Hashtags
If you want your posts to be seen by many people on Instagram, don’t forget to use hashtags. Instagram allows you to add 30 hashtags to your posts. But 10 or 11 hashtags are good enough. Don’t use hashtags that are already used in millions of posts, or else your post might get lost.
Always try to use hashtags that are trending and relevant to your industry. The best way to find a relevant hashtag is through the Instagram search bar. Type a hashtag in the search bar and make sure it is popular but not used more than 50K times. Also, keep away using the same hashtags in every post.
Instagram Stories
Instagram stories have a lot of features to offer. When used correctly, Stories will help in connecting with people and growing your blog or business. Here are some ideas to interact with your audience through Instagram stories.
- Do a Q&A session.
- Do polls.
- Add a swipe up link and direct your audience towards your website.
- Do a live session.
- Show the face behind the blog and tell your story.
- Share teasers for your upcoming content or new launch.
- Upload behind-the-scenes.
- Share motivational and inspirational posts.
- Share memes.
- Use stickers and GIFs to make it fun.
Instagram Ads
From reaching your targeted audience to becoming visible, Instagram ads give you multiple benefits. What’s better than having the right audience? You need to invest a little in ads, but the result is outstanding. You can target your ads by location, demographics, and interests. You can also choose automated targeting and let Instagram choose what’s best for you. Invest in Instagram ads and watch your blog grow.
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Guest posts
Your blogs don’t have to be written by you or your team. You can invite popular bloggers with large a following to write a post. By doing so, you will be able to drive attention, and your blog will attract more viewers.
Showcase Your Products
If you have a tech business site, the best way to promote it is to showcase your products on Instagram. You can upload reviews, user-generated content, how-to guides, and so much more. Make sure to post positive stuff about your product or service so that more people will be interested in visiting your site.
Guides
So many people search up how-to content on Google. If you are selling a technical product, it would be best to share a how-to guide with your audience. People are always looking for this kind of stuff on the internet. They will appreciate it if they find it right there on your Instagram. Guides are a great way to promote a blog or business site, especially tech-related.
Q&As
The purpose of Q&A’s is to answer the questions and listen to the queries of your audience. If you frequently do a Q&A session and answer all the questions, you will build credibility and a good understanding. That is exactly what you need to gain loyal followers who will help in promoting your blog.
Contests and Giveaways
Contests and giveaways excite people. They will be ready to follow any rules to get free stuff. It is going to help you with your promotions. Host a giveaway and show people what’s the prize for the winner. Tell people to follow you on Instagram and visit your blog as a rule of the giveaway. That way, you’ll gain followers and drive traffic to your website.
Encourage Engagement
It will help if you encourage engagement to grow your blog through Instagram. People will appreciate it if you reply to their comments, respond to their messages, and answer their questions. Along with that, encourage interaction by asking questions in the captions. Tell people to tag their friends or family on your posts. Do live session, quizzes, polls, Q&A’s, etc. Try your best to boost engagement.
Don’t Make it Boring.
If your Instagram is related to technology, it doesn’t mean you can’t make it fun. People don’t want to see content about your industry or product 24/7. That way, you’ll bore people and end up losing followers. Add a little emotion and a splash of humor. Tell your story, upload inspirational content, share memes, and make it fun. Building a connection with your audience will lead to more traffic on your tech blog.
Be Consistent
Posting regularly and constantly putting in efforts will do wonders. Success doesn’t come overnight. You have to work for it. Maintain consistency and witness tremendous growth.
If you have any more ideas to promote a tech blog on Instagram, comment them down. We’d love to hear your thoughts.
