Influencer marketing is turning out to be popular as each day passes. This is because it strengthens the penetration of companies while at the same increasing their brand awareness. Through influencer marketing, companies, small or big can reach a highly appropriate audience.
The following are the Do’s and Don’ts of Influencer Marketing:
DO’S
#1: Always check the influencer’s credentials
Before making the final decision to work with an influencer, it’s prudent to first check their record of accomplishment. If he or she was able to pull off another campaign in the past successfully, then you’re in safe hands.
#2: Check the quantity of sponsored content your influencer creates
The amount or quantity of sponsored content an influencer creates goes miles to determine their level of authenticity.
#3: Provide competitive compensation
While discounts and gifts are a sign of appreciation, they’ll not pay the bills. Consequently, offer competitive compensation. This makes your influencer feel valued.
#4: Have influencers create content for you
You shouldn’t hire influencers to promote your content only. In addition to promoting your content, influencers should also create your content in such a way that doesn’t reduce the authenticity of their intentions.
#5: Appreciate influencer’s hard work
To appreciate the hard work of your influencers, give them incentives such as gifts, and discounts. The other way to show your appreciation is to assist your influencers to gain more recognition. Doing this goes miles to encourage them to promote your content more actively.
#6: Assist influencers spread messages
Influencers are normally under so much pressure to spread your message to as many people as possible. You can assist them by sharing their content on your official company website and social media profiles.
#7: Carefully choose your influencers
Refrain from choosing your influencers randomly. Ensure their niche matches your brand’s niche. Choosing an influencer who is clueless in your field will do you more harm than good. He or she won’t be able to create genuine content and/or offer value to your audience.
DON’TS
#1: Don’t forget to provide guidelines to influencers
Giving influencers guidelines is all about sharing with them how you desire to be promoted so that you can touch the highest number of people.
#2: Don’t be concerned about numbers only
Instead of looking for influencers with a huge following, look for those that are relevant to your brand and are able to drive high engagement sales.
#3: Don’t limit the creativity of influencers
The last thing you want is to put your own ideas into content created by an influencer. It can end up destroying the content’s authenticity. Consequently, the audience will be unwilling or unable to connect with what you’re offering.
#4: Don’t lose your patience
When following up with an influencer, ensure you aren’t too persistent. You should also refrain from adding unnecessary pressure. Since most influencers are busy folks, give them time to respond to your messages.
Influencer marketing has been hitting the headlines in the community of online marketing. The above-mentioned tips will not only help you understand everything about influencer marketing but also help you to run effective and accurate influencer marketing campaigns.
