Traditional advertising generates three times as many leads at 62% less expense than fintech content marketing.
Consideration is paid to the quality of the content.
In the extremely competitive financial services business, content marketing must be customer-focused. Here are a few of our best FinTech content strategy tips.
Speak your audience language
If you use FinTech jargon, you risk losing clients and a substantial section of your market. It is crucial in the fintech content marketing sector to be courteous and considerate of your savvy customers.
You can guarantee that your message is comprehended by both seasoned investors and novices in the financial industry.
Go Mobile
In the twenty-first century, if you don’t advertise on mobile devices, you’re missing out on a crucial opportunity to reach customers.
Recent surveys indicate that customers spend five hours each day on their mobile devices and 69 percent more time on applications than in 2016. Targeting mobile clients may need up to five hours each day.
Start by making your website mobile-friendly. When you optimize your website for Google and other search engines, your ranks will climb and you will receive more visitors. 52 percent of all internet searches are now conducted on mobile devices; thus, you cannot have a poor digital experience.
A mobile device is effortless and quick to use. People will quickly quit your website if it has too many widgets, pop-up advertisements, or irrelevant content.
Utilize infographics, symbols, photographs, massive, responsive typefaces, and subtle animations in the content of your website. Before spending money on adverts, visits, SEO, or other marketing efforts, ensure that your website is mobile-friendly.
This year, if you want to get more customers, you must provide a mobile experience that is cohesive with everything else.
Gamification to improve user experience
Integrated banking and gambling products are more enticing to consumers. Users may save money, manage insurance plans, and learn using games.
Nonetheless, you must keep them busy. Websites and programs with excessive jargon may bore users. The rise of gaming technologies may fascinate and captivate your clients.
Depending on your company’s goals and the persons you desire to reach, gamification may be utilized in fintech marketing strategy in several ways. Cake, Monobank, and Google Pay have all included gaming elements into their applications to encourage people to download and utilize them.
There are 30 million users of Fortune Metropolis, a personal financial application that allows users to build a virtual city with each transaction. As you spend more money on food and beverages, restaurants and diners start to appear.
The app’s users receive money and privileges. Graphs and charts may be used to present more information.
Cost per Click ad
Cost per click refers to tailored content (CPC). You may demonstrate your interest for your clients while educating them about your products and services by presenting them with relevant and useful information.
CPC is not just used to increase brand recognition. It might possibly increase sales.
It makes no difference if you are selling to consumers or corporations in terms of fintech digital marketing (or both). Create a flowchart that outlines your sales process and the audiences you desire to reach. The foundation of a marketing strategy plan is an in-depth understanding of the target audience and the topics that appeal to them at various phases of the purchase process.
Utilize your social media
.Some of us are social media junkies who upload photos of our avocado toast five times each week, while others refuse to download or register for even the most fundamental websites (must be cold and lonely living under that rock).
The first stage in advertising a financial technology product is to identify the intended audience. Multiple factors will impact how and where you use social media.
A plan is required for LinkedIn, Instagram, Facebook, Twitter, and Snapchat, among other social media platforms.
Before focusing on specific subgroups on social media, your company must first define and restrict its overall target audience.
Consider how Reddit and Facebook differ, as well as how Snap and Instagram differ, to determine which network is perfect for your audience.
There is no universal strategy for social networking. However, it gives a substantial edge over more conventional advertising methods.
Social networking may help you find your ideal client.
Consider the social media sites that the persons you wish to reach use while planning your campaign. Customize your content to the tastes and interests of your audience to increase its attractiveness. Your enemies will be decimated if you take this action.
Focus on quality content
A businessman with a holographic tablet used for marketing strategy plan.
Utilizable information is, by definition, beneficial information. As long as it clarifies what you mean or displays how to poach an egg, it is a gold mine. You’ve arrived to this page because it is interesting and valuable, and you discovered it using Google.
No matter how crucial something is, it cannot be overstated. Marketing is vital in the financial industry.
Numerous financial institutions disregard the desires of millennials, leaving them feeling helpless and unable to ask for more.
37% of Millennials stated they were unable to access online learning resources, while 45% said they want financial products and services to help them manage their finances. This is a wonderful opportunity to demonstrate your fintech marketing plan competence.
The success of a fintech company depends on its ability to recruit and retain Millennials by providing them with easy access to quality information.
Before you can offer a financial product to a client, you must first earn their trust.
Utilizing high-quality items to build your company’s reputation can result in an increase in clientele.
Conduct a Brand Audit
If you are building a content strategy for the first time, you should begin by evaluating your brand. No one knows your brand better than you do. A brand audit may reveal your business’s objectives, values, personality, and tone of voice.
A brand audit ensures that the information you give is relevant to the target demographic. You may use it to determine where you stand within the FinTech sector, your strengths and weaknesses, and how to develop.
Understand Your Audience
Who do you wish to read your work? To ensure the success of a digital marketing plan, you must first comprehend your target audience and the platforms they prefer.
By developing audience personas, you may be able to learn more about your target audience and ideal customer. By performing this sort of research, you may learn more about your target audience, allowing you to create content that appeals to and attracts the right folks.
Play by the rules
TechCrunch reports that the lack of certainty in US regulation threatens the financial industry. Fintech enterprises are required to adhere to federal and state regulations. The United States has fallen significantly behind Asia in FinTech investment.
It is essential for FinTech companies to ensure that their content marketing adheres to the law. When customers comply, marketing messages are hurt. FinTech product marketers reduce the value of their goods in order to be regarded seriously. Your marketing materials should not be compromised by regulations. Conformity and value may coexist.
