Conversion is key when it comes to Facebook Ad Campaigns so you need to make them effective in more way than one. Here are a few handy tips to create campaigns that meet your goals.
Variety is key
Facebook ads can be for many different purposes isn’t it? So create ads for multiple goals and content or purposes such as:
- Promoting your website.
- Creating a local event.
- Launching a mobile app.
- Introducing a variant to a product you have and so on.
Keep your audience in mind
Facebook has something called Audience Insights – you should use this tool to gain a better understanding of how your target audience thinks. When you get a better handle on how your target is going to behave, you can modify your content and language to suit them and draw them into your promotional exercise.
Alignment
The content of your Facebook Ad should be in line with the content of the landing page. When people click on a link that you may provide, they should land straight on the related content. This serves many purposes:
- Higher conversion rates.
- Higher Ad Relevance Score so you pay less per click.
- Greater credibility for your campaign and your brand.
- Decrease in shopping cart drop-off rates.
Test your designs
There is no surefire formula or a one-size fits all approach for Facebook Ad Campaigns. So you have to test different designs and placement of the ad and so on. The smartest way to go about it is to test single elements at one time. So introduce different elements and monitor the response and you will have the perfect ad in no time whatsoever. Some of the elements that you could test are:
- Headlines.
- Placement.
- Description.
- Image.
- Placement.
- Timing and so on.
The common thread for all these elements is great visual appeal. Facebook is a visual medium and you should use this strength to create a campaign that is highly effective.
Specify two things very clearly
While your ad should have a lot of relevant information, there are two things that should be clear:
- An alluring value proposition and
- A CTA or call to action.
So basically – what your viewer stands to gain by clicking on the ad and how he or she can gain the same.
A well-crafted Facebook Ad Campaign can certainly net you some amazing results when you spend time in designing the same with solid principles in mind.
