Occasional freebies make people excited. Even more, promotional freebies attract more clients. According to the stats, 50 percent of clients love receiving promotional products. With promotional products, you can boost your brand visibility and maintain a loyal client base. They can be used to advertise, remind clients about the existence of your brand, and draw new clients. Also, promotional products can act as referrals. So, how can you use promotional products to achieve tremendous results? Well, here are ways you can use promotional freebies to give your business an instant brand uplift.
Sponsored Events
Nowadays, it’s common for businesses to sponsor corporate events. So, if your business is planning to sponsor a corporate event, give visitors freebies. You don’t have to issue very expensive items. Things like branded carrier bags, mugs, and even pens can do magic as far as improving your brand. It will also help improve the impression of your brand—a key step towards retaining and getting more clients.
Maximum Exposure
Don’t choose any promotional product. Go for one that explicitly reflects the values of your company. Or business. For instance, if you want to promote a clothing retail store, then go for reusable branded shopping bags. On the other hand, if you are looking to market a new gym, why not give away promotional items like towels, water bottles, etc.?
Make them Personal
Marketing is all about being personal with your message. So, be personal with your branded promotional items. For instance, consider personally handing these items to your clients. It creates a sense of uniqueness.
Rewards
Rewards can boost morale. For instance, if you are dealing with a client who helped your business, why not get him/her a promotional item with a text “thank you”? This is an inexpensive way of showing appreciation. Even more, it plays a key role in fostering loyalty. It will also boost your brand’s authenticity. Plus, it might spur positive conversations with your potential clients. According to research, 81 percent of customers keep promotional items for more than one year. For instance, a calendar can be a constant reminder of the existence of your business.
Different Products
Be flexible. Don’t follow specific rules. Use different products when giving out freebies. Get creative. For instance, you can dedicate certain types to first-time clients. The rest can go to the existing ones. This makes your promotional items more personal and creative.
It’s Not All About the Clients
Don’t just focus on the clients. Your employees are also important. They can help spread the word as far as your brand is concerned. So, gift your employees with branded promotions products. Your brand will thank you for that. Consider things like branded t-shirts, pens, mugs, etc.
The Bottom-Line
Branded promotional items play a key role in creating a positive impression of your brand. With promotional items, you can reach more clients, retain the existing ones, and secure more customers. The above articles contain all you need to know about promotional items. So, if you are looking to boost your business, think promotional items and Embroidery Portland Oregon. They can inject more life into your brand.
