Shopping mall advertising is one of the smartest and most powerful marketing tactics available to business owners today. Indoor LED screens are particularly effective at capturing the customer’s attention while they’re in a state of heightened suggestibility.
Uses of LED screen advertising
The following are just some of the uses of LED screen advertisements in shopping malls:
– To build brand awareness
– To do brand activations
– To do promotions
– To encourage customers to buy a certain product or category of products at the point of sale
Keep in mind that thousands of shoppers pass through shopping malls daily. This means you’ll get access to a wide variety of customers each day.
Benefits of LED Screen Advertising
Here are just some of the benefits of placing an LED screen advertisement.
- Maximum exposure:
Indoor LED screens expose you to a much wider audience of customers that can readily take action on the specials and deals that you offer. It’s an interactive and engaging platform compared to posters and magazine advertisements. For best results, place your LED screen advertisement in a strategic position, preferably in an area with a high traffic rate.
- Customization:
With LED screen advertising, you’re free to design the content in a way that makes it enticing for customers to interact with. You can have an interactive social media feed, a video or 3D graphics depicting your latest specials and promotions. You can also add specialized features like face recognition and/or interactive touchscreen display that allows the user to control their preferences by selecting the available options.
Some people even include a voice recognition feature or SD graphics to improve their adverts even further. The whole point of an LED screen is to create a display that absolutely captures and leverages the customer’s attention in order to generate sales.
- Cost effective:
The benefits offered by LED screen advertising are available at a fraction of what you’d expect to pay with other forms of business advertising. Digital signage advertising in the form of LED screens is so accessible that it’s even affordable to small businesses. In fact, you can use digital signage to create several advertising campaigns that are brand specific without breaking the bank.
- Agility:
Interactive screens allow you to adapt to customer’s needs in real time by applying their preferences to the message on your LED screens. It’s an unobtrusive way to communicate with your customers quickly and effectively.
Examples of LED Screen Advertising in Action
China’s 60-square meter LED screen display is a good example of how effective digital LED screens are. Not only is this massive screen in one of the country’s largest shopping centers, but it has attracted the attention of major brands. Some of the advertisers who have signed on include BMW, Bobbi Brown, Hyundai and MAC, to name but a few.
These brands are investing in LED screen advertising because they know how effective it is at building brand awareness, promoting products and increasing sales. Take a note from their example and be sure to pick a popular and high-traffic shopping mall to place your LED screen ad.
Tips for Hiring a Digital Signage Agency
Like most people, you probably don’t know when to start with your LED screen advertising efforts. The good news is that you don’t have to figure it out on your own. There are agencies out there that are qualified to help you from start to finish. They’ll help you come up with killer content and install the LED screens for you wherever you want.
Just make sure to choose a digital advertising firm that knows what they’re doing. An experienced firm will not only help you through the whole process but they’ll advise on the best methods to utilize in order to get the best results. Make sure that they test the LED screen as well before they install it for you so that you’re happy with the way it works. This will also help to ensure that the hardware is working properly before you sign on the dotted line.
Conclusion
Going to the mall is an integral part of the modern-day lifestyle. That’s because shopping malls are a one-stop shop for everything that people need in a community, from supermarket stores to clothing boutiques, specialty stores, children’s play areas, cafes, restaurants, grooming spas, movie theatres, healthcare services, bookstores and more.
This means that there’s always a steady stream of people passing through, whose attention you can capture through your LED screen digital display ad. It also means that customers spend several hours at the mall taking care of various errands so you have an opportunity to target them repeatedly throughout the day.
You can let customers know when you’re having a sale, a discount promotion, an event or any other activity at your store. You can even use the screen to host an interactive social media display. All in all, LED screen advertising is a great way to add value to the shopping experience. And you only need to install it once and enjoy its benefits forever.
